Chapter+16-Social+Change-+Modern+and+Postmodern+Societies

Chapter 16

Division of Labor- specialized economic activity Coalescence- takes place when a social movement defines and develops a strategy for attracting new members and "going public" Deprivation theory- holds that social movements arise among people who feel deprived of something
 * At the Lobster Shack in which Olive and Anson go to eat, they have waitors who serve people their food, cooks who make the food, and hosts who seat the indiviudals, all who are good and quick at their jobs to produce the greatest amount of speed and efficiency.
 * The Cross your Heart Club tries to attract as many people as they can because they feel like following God is the best and only way to go. They always worship and pray in front of their peers.
 * The social movement of protesting Olive's actions of sexual behavior arose because Marianne felt deprived of the attention placed on Olive.

Claims Making- the process of trying to convince the public of the importance of joining a social movement to address an issue
 * The Cross your Heart Club tries to convince the students at Ojai high school of the danger of Olive's actions of adultury and how they should not stand for this behavior.

The Cross Your Heart group are trying to convince Olive and other students that sex before marriage is wrong.

Social Change- the transformation of culture and social institutions over time Social movement- an organized activity that encourages or discourages social change Relative depuration-a perceived disadvantage arising from some specific comparison Modernity- social patterns resulting from industrialization
 * Olive lives in a time where it is okay to have sex before marraige but only if safe. Meanwhile her parents grew up in the time where it was free love and protection wasn't as important.
 * The Cross Your Heart group discourages the social change that sex is okay before marriage.
 * Olive feels relative depuration because she feels she is the only virgin between her and Rhiannon.
 * Todd driving a car is an example of how now the social pattern is to give teenagers cars has changed after the industrialization.

Todd driving a car shows one of the many was our society has changed since industrialization.

**relative deprivation:** a perceived disadvantage arising from some specific comparison **class society:** a capitalist society with pronounced social stratification **social character:** personality patterns common to members of a particular society **tradition-directedness:** rigid conformity to time-honored ways of living
 * The relationship Brandon and Olive form is basd on relative deprivation. Since Olive already has a bad reputation, she decides to help Brandon improve his social status. Olive can relate to what Brandon is going through, so she decides to help him.
 * The class society is evident in Olive's high school. There are several different social classes at the high school that are based on social status. Marianne's conservative church group is ranked at the top of the class society, while nerds and geeks are at the bottom of the class society.
 * In this movie, socially acceptable behavior includes being devoted to church related activites and pledging to remain chaste and pure until marriage. Social character in //Easy A// emphasizes "saving" others and avoiding promiscuous behavior.
 * Maranne's Cross Your Heart club does not approve of modern sexual attitudes or practices. For example, the church group pledges to save sex until marriage, which is an uncommon practice in our society. However, before the sexual revolution in the 1960s, premarital sex was not socially acceptable.